With Google returning local search results at the top of their organic results it is very important for local companies to ensure their local search engine optimization is done correctly.  As an example of how important this is – when I type “medical malpractice lawyer” for a search term Google is now determining my location and automatically delivering the Google maps results and the top of the search results page.

Part of our strategy for all local companies is to ensure that they are set up properly to show up at the top of the Google maps listings for their keywords.  This involves making sure to claim all “citations” – listings in local directories like Yelp, Yahoo, MSN, Yellow Pages and others – and setting them up so that they properly represent the company.  This way search engines can see that there is cohesive set of local citations showing that a company really does serve that local market.

After doing this for Silverman and Fodera, along with our web site SEO efforts, their local listing on Google maps (aka Google Places) wound up on page 1 of search results for their keywords.

Learn more about our SEO services.

Our first step in the SEO strategy was restructuring the web site for Silverman and Fodera to handle several issues with site’s speed and various on page factors that were preventing the site from moving up in the search engine rankings.  However in the highly competitive market of Philadelphia personal injury law firms search engine optimizing the site’s content and structure is simply not good enough.

We then began a thorough analysis of the competition for the keyword “personal injury lawyer Philadelphia”.  This not only showed us the weak points in their competitions’ search engine optimization but also revealed a secret, hidden in the SEO strategy some of these other competitors were using to get first page rankings.

As a result we were able to leverage this intelligence to leap frog the site from page 4 to page 1 in less than 30 days.

Continuing our custom designed SEO strategy for Silverman and Fodera we will now move the site up the page 1 rankings to achieve top 5 page 1 ranking.

Learn more about our SEO services.

When DePuy Orthopaedics, a division of Johnson & Johnson, issued a hipreplacementrealllawsuit.org they had manufactured the law firm of Silverman and Fodera needed to get their name in front of people looking for legal help.  The Yves A Martin Consulting, LLC web design and Internet marketing teams came up with strategy that is now netting an estimated return on investment of over 500%!

Step 1 – A Web Site Designed to Inform and Convert

Copy the Informs and Promotes a Sense of Urgency

Working with the lawyers at Silverman and Fodera copywriters at Yves A Martin Consulting, LLC took the copy provided by the law firm and adjusted it so that it would generate a sense of urgency and properly communicate the need for legal services.  The entire web site was then formulated to quickly inform the visitor of the need for legal services and guide the user to contact the law firm.

A Web Site Designed to Instill Confidence, Trust and Guide to Convert

With good copy in place it is up to the web site designers to come up with a visual presentation that will let the visitor know that they are dealing with a prestigious law firm that will represent them successfully.  This was done by choosing colors, fonts and a layout that users will already recognize as being official and respected – the exact same scheme used by the White House.

To provide proof of the law firm’s competence accolades are also incorporated into the design.  This has been researched to increase conversions significantly.

Finally attention grabbing call-to-action graphics are placed in a repeating pattern down the page.  The practice of repeating the call-to-action is another proven technique for increasing response and getting conversions.

Step 2 – A Strategy to Drive the Right Traffic to the Site

Pay-Per-Click

To generate traffic fast pay-per-click advertising on the Internet is the way to go.  Unfortunately if not done correctly a lot of money can get wasted with few conversions and a very low return on investment.  Most companies are familiar with Google AdWords – a very expensive and cluttered medium for getting traffic – and only use that to sometimes disastrous results.

Our Internet marketing team is familiar with many paid advertising media with better rates for clicks and more targeted demographics.  The result is lower costs for better traffic.

SEO

For the longer term our web design team fully optimized the web site for search engines.  The first step is choosing a domain name that will help ensure the search engines recognize the subject of the web site.  In this case we chose hipreplacementrealllawsuit.org. Within weeks of publishing the site it is showing up in the top search engine results for terms like “hip recall lawsuit” and bringing in free traffic to complement the paid for traffic.

Step 3 – Monitoring and Analysis

Any marketing effort involves a certain amount of guess work when first getting started.  Proper monitoring and analysis of what is bringing traffic that converts helps close the gap between what works and what doesn’t work.

For hipreplacementrealllawsuit.org we configured analytics to track the exact source of all traffic and track that traffic through to conversion.  As a result we were able to use that information to double conversions after a few weeks of the site being live all the while lowering the cost of getting a conversion.

And if you are interested in getting business through Internet marketing we can help.  Call 215-310-9325 for a no hassle consultation or fill out our online form for an Internet marketing proposal

Yves A Martin Consulting, LLC redesigned the website for Mallin Panchelli Nadel Realty, a brokerage firm that specializes in commercial and investment real estate. The design of the website also included making it more search engine friendly.

When designing the site, the web design team at Yves A Martin Consulting used ethical Search Engine Optimization (SEO) to create a more search engine friendly website for Mallin Panchelli Nadel Realty. The purpose of using SEO was to get the website placed high on the search engines where people would find the site more readily than if it was listed on other pages of the search engine results.

This increased the percentage of people finding the website by using search engines to over 70%. The Mallin Panchelli Nadel Realty website can be seen at:

http://www.mpnrealty.com/

Yves A Martin Consulting, LLC Internet Marketing + Website Design + SEO, created an e-commerce website for A Little Bit of Philly, where a person can order a full array of Philadelphia snack gift services to support all your gift giving needs. The design of the website also included making it more search engine friendly.

When designing the new site, the web design team at Yves A Martin Consulting used ethical Search Engine Optimization (SEO) to create a more search engine friendly website for A Little Bit of Philly. The purpose of using SEO was to use keywords to get the website placed high on the search engines where people would find the site more readily than if it was listed on other pages of the search engine results.

This increased the percentage of people finding the website by using search engines to over 62%.

The purpose of having the ecommerce website is to make it easy for visitors to place orders. This was accomplished by integrating the Quickbooks credit card processing system to process credit cards online and have the website automatically calculate the UPS shipping charges. The A Little Bit of Philly website can be seen at:

http://www.phillysnacks.com/

Yves A Martin Consulting, LLC Internet Marketing and SEO services, created a website for Kreithen Baron & Carpey, a law firm that handles personal injury and civil rights cases. The Kreithen Baron & Carpey website was created to help promote their law firm on the Internet and make the website more search engine friendly.

When designing the new site, the web design team at Yves A Martin Consulting used ethical Search Engine Optimization (SEO) to create a search engine friendly website for Kreithen Baron & Carpey.  Using advanced keyword research tools Yves A Martin Consulting, LLC discovered keywords that would drive traffic to the site.  As a result the site is getting over 56% of their traffic from Search Engines compared to over 26% from Direct Traffic and over 16% from Referring Sites.

Visitors to the Kreithen Baron & Carpey website can go to the many areas to learn more about law in the area of personal injury cases. The visitors to the website can watch videos, read articles, get a free book on purchasing auto insurance and send an email if the visitor has any questions about their personal injury case. The website can be accessed at:
http://carpeylaw.com/

Yves A Martin Consulting, LLC Internet Marketing and SEO services created a new website for Allure Window Treatments, a custom window treatment company located in Philadelphia, PA. After years in existence, the Allure Window Treatments website was revised to make the website more search engine friendly, more features were added for lead generation and to make browsing the site more enjoyable for the visitors.

When designing the new site, the web design team at Yves A Martin Consulting used ethical Search Engine Optimization (SEO) to create a more search engine friendly website for Allure Window Treatments. The purpose of using SEO was to use keywords to get the website placed high on the search engines where people looking for window treatment services in the Philadelphia area.

This also increased the percentage of people finding the website in organic search engine results to over 63% of visitors.  This has resulted in Allure Window Treatments being able to scale back the amount of money they were spending in online advertising.

One purpose of having a website to promote a company is to have the visitor take the next step and contact the company. This was done by putting on the site the ability to make an appointment for a free home consultation, ask questions by using the Contact Us page, requesting a free guide on window treatments or request a free 30% off coupon.

The new website allows the visitors to see what Allure Window Treatment has to offer in the line of custom window treatments. The Allure Window Treatment website can be seen at:

http://www.windowtreatmentsphiladelphia.com