When DePuy Orthopaedics, a division of Johnson & Johnson, issued a hipreplacementrealllawsuit.org they had manufactured the law firm of Silverman and Fodera needed to get their name in front of people looking for legal help.  The Yves A Martin Consulting, LLC web design and Internet marketing teams came up with strategy that is now netting an estimated return on investment of over 500%!

Step 1 – A Web Site Designed to Inform and Convert

Copy the Informs and Promotes a Sense of Urgency

Working with the lawyers at Silverman and Fodera copywriters at Yves A Martin Consulting, LLC took the copy provided by the law firm and adjusted it so that it would generate a sense of urgency and properly communicate the need for legal services.  The entire web site was then formulated to quickly inform the visitor of the need for legal services and guide the user to contact the law firm.

A Web Site Designed to Instill Confidence, Trust and Guide to Convert

With good copy in place it is up to the web site designers to come up with a visual presentation that will let the visitor know that they are dealing with a prestigious law firm that will represent them successfully.  This was done by choosing colors, fonts and a layout that users will already recognize as being official and respected – the exact same scheme used by the White House.

To provide proof of the law firm’s competence accolades are also incorporated into the design.  This has been researched to increase conversions significantly.

Finally attention grabbing call-to-action graphics are placed in a repeating pattern down the page.  The practice of repeating the call-to-action is another proven technique for increasing response and getting conversions.

Step 2 – A Strategy to Drive the Right Traffic to the Site

Pay-Per-Click

To generate traffic fast pay-per-click advertising on the Internet is the way to go.  Unfortunately if not done correctly a lot of money can get wasted with few conversions and a very low return on investment.  Most companies are familiar with Google AdWords – a very expensive and cluttered medium for getting traffic – and only use that to sometimes disastrous results.

Our Internet marketing team is familiar with many paid advertising media with better rates for clicks and more targeted demographics.  The result is lower costs for better traffic.

SEO

For the longer term our web design team fully optimized the web site for search engines.  The first step is choosing a domain name that will help ensure the search engines recognize the subject of the web site.  In this case we chose hipreplacementrealllawsuit.org. Within weeks of publishing the site it is showing up in the top search engine results for terms like “hip recall lawsuit” and bringing in free traffic to complement the paid for traffic.

Step 3 – Monitoring and Analysis

Any marketing effort involves a certain amount of guess work when first getting started.  Proper monitoring and analysis of what is bringing traffic that converts helps close the gap between what works and what doesn’t work.

For hipreplacementrealllawsuit.org we configured analytics to track the exact source of all traffic and track that traffic through to conversion.  As a result we were able to use that information to double conversions after a few weeks of the site being live all the while lowering the cost of getting a conversion.

And if you are interested in getting business through Internet marketing we can help.  Call 215-310-9325 for a no hassle consultation or fill out our online form for an Internet marketing proposal

House of Shine is a blog maintained by a creative team of bloggers out of Dallas TX.  The House of Shine team came to Yves A. Martin Consulting, LLC. when they wanted their blog to take on a new look as well as add functionality like:

• Forums for their users to interact.
• Ecommerce so they could monetize their efforts.
• A better blogging platform.
• A robust content management system so they could manage their own site.

(click for larger image)

Content Management System

The foundation on which a website is built is the content management system.  The right choice in content management system mean the website will be easy to update and can be extended with functionality beyond static web pages.  For this project Yves A Martin Consulting, LLC. chose to use the Dotnetnuke content management system.  Dotnetnuke is a premiere open source content management system with a large community of support and market of pre-made functionality modules.  This makes it easy and inexpensive to add functionality such as ecommerce, forums and blogging.  Dotnetnuke also supports basic content management and membership functions right out of the box.  This made it the ideal solution for this project.

Website Interactivity

The House of Shine team wanted more interactivity on their site so we suggested they add a forum to the website.  A forum is a web 2.0 tool that allows users to post topics for discussion and allows other users to comment on the topic.  In this way conversations are carried on via the website.  Click here to see the House of Shine forum.

Pictured above a user creates a topic and posts a communication.  Below users join in the conversation.

Blogging Platform

House of Shine is based around their popular blog so the blogging platform was the most important component of the website.  They also wanted features that would enable them to promote the blog on other website pages.  Here are some of the features that the new blog has;

Tag Cloud

A tag cloud is fun and visually attractive feature that can be placed on the website to show users what other content the blog contains so that after reading the most recent post they can also explore other posts in the site that might interest them.

Blog Search

Incorporating a search for the blog was key so that users can easily find content based on keywords or phrases.

Link to Recent Blog Posts on Home Page and Other Content Pages

The House of Shine team in growing from originally be just a blog website to becoming a community website with ecommerce and other features want to make sure that the blog is still prominently featured on the site.  Being able to link in an attractive way to the most recent blog posts from other pages on the site is a great way to keep the blog easily accessible from all page on the site.

Image above shows the “Recent Blog Post” module on the home page that automatically features the most recent blog posts as soon as they are published.  Below is the module that promotes the recent blog posts on content pages.  Again the content is updated automatically with the content management system generating the thumbnail image and text.  With this functionality the blog is constantly promoted through out the site without requiring any manual content updates.

Ecommerce

House of Shine integrates ecommerce into their site in two ways:

Amazon.com Affiliate Widget

The House of Shine community likes to read and recommend books and a great way for the House of Shine team to get money to support their efforts as well as getting great deals for their members is to integrate an Amazon.com affiliate widget on their site.  This way members can easily purchase recommended books, as well as other recommended products, and in doing so help support the community.

Paypal Integrated Shopping Cart

The House of Shine team also have branded items that they want to sell to support their community.  They wanted a robust shopping cart to integrate in their site that would work with Paypal to collect payments.  The Yves A Martin Consulting, LLC. ecommerce team found a great module to add to the Dotnetnuke content management system that allowed simple shopping cart integration with the site.  The House of Shine team can now easily add products to their store and feature items throughout their site.

Conclusion

This is a great example of the type of multi-faceted web design project that the web design team at Yves A Martin Consulting, LLC. is the perfect partner for.

Yves A Martin Consulting, LLC created a website for the Ron Brown Scholar Program, a program that provides academic scholarships, service opportunities and leadership experiences for young African Americans of outstanding promise.

The web design team created the website around the SiteFinity Content Management System (CMS) that allows the staff at the Ron Brown Scholar Program to perform routine updates on the site. The site also included custom programming to handle the alumni features including allowing Alumni to maintain their own profile and network through site facilities. The site uses the Microsoft ASP.NET platform on a Windows Server 2003 virtual server.

Visitors to the Ron Brown Scholar Program website can learn about the scholarship program, apply for the scholarship and make a donation to the program. The website can be accessed at:
http://ronbrown.org/home.aspx

Yves A Martin Consulting, LLC Website Design services created a new website for Grounds For Sculpture, a 35-acre public sculpture park located in Hamilton, NJ. The Grounds For Sculpture website was redesigned to make the site more modern with more features.

The Grounds for Sculpture organization has been a client of Yves A Martin Consulting, LLC for over 6 years. The web design team created the new website around a custom designed Content Management System (CMS) that allows the staff at Grounds for Sculpture to perform routine updates on the site. Also, the website was made into an e-commerce site with the ability to accept online membership applications that connects seamlessly to their internal membership database application. The website uses PHP on the server-side, MySQL for the database and uses Authorize.net to process the credit cards.

The new website allows the visitors to check out the calendar to see what events are coming up, see what is to eat at the Rat’s Restaurant, pay for a membership and get an overview on the artists that have works on display. The Grounds For Sculpture website can be seen at:

http://www.groundsforsculpture.org/

Yves A Martin Consulting, LLC Website Design created a new website for Allure Window Treatments, a custom window treatment company located in Philadelphia, PA. After years in existence, the Allure Window Treatments website was revised to make the site more search engine friendly, more features were added and make browsing the site more enjoyable for the visitors.

The web design team at Yves A Martin Consulting used HTML, CSS, JavaScript and PHP to create the new dynamic website for Allure Window Treatments. The new website was designed with ethical Search Engine Optimization in mind.

The new website allows the visitors to see what Allure Window Treatment has to offer in the line of custom window treatments. While on the website, the visitor can request a free guide on window treatments, make an appointment for a free home consultation or just ask questions via email. The Allure Window Treatment website can be seen at:

http://www.windowtreatmentsphiladelphia.com

Yves A Martin Consulting, LLC created a website for LifeScience Logistics, a company that provides cold chain solutions for the healthcare industry.

The web design team at Yves A Martin Consulting used the Microsoft ASP.NET platform and HTML, CSS and JavaScript to create the website for Life Science Logistics.  The website features a banner that fades images in and out.  Often designers use Flash to make these banners but Flash is not search engine friendly and will not work on mobile devices.  Our programmers are trained to focus on programming for maximum compatibility and search engine friendliness.  As a result we used a combination of JavaScript and CSS to create this banner ensuring that the banner has a nice effect without compromising SEO or compatibility.

This is a corporate presence website with the purpose of providing information to customers who learn about the company through off line means.  The website allows visitors to see who Life Science Logistics is and find out more about the companies services.  The Life Science Logistics website can be seen at:

http://www.lslog.com/

Yves A Martin Consulting, LLC created a website for Nicole E. Martin, a Technology PR and Marketing Communications Consulting company.

The web design team at Yves A Martin Consulting used the Microsoft ASP.NET platform to create the website for Nicole E. Martin. ASP.NET is an application development framework used for building websites and web applications on the Microsoft Server platform.

The website is a corporate presence website and allows visitors to see what Nicole E. Martin has to offer in company or product launches, press and analyst relations, channel training, online advertising, materials development and events. The Nicole E. Martin website can be seen at:

http://www.nemartin.com/

Yves A Martin Consulting, LLC Website Design services created a website for Beckmann & Associates LLC, a multi-disciplinary law firm with expertise in business litigation and personal injury and medical malpractice litigation, as well as business law and corporate and real estate transactional work.

The web design team at Yves A Martin Consulting used HTML and CSS to create the new website for Beckmann & Associates. The website can be accessed at:
http://www.beckmannassociates.com/

Yves A Martin Consulting, LLC Website Design services created a website for Philadelphia personal injury law firm Kreithen Baron & Carpey. The Kreithen Baron & Carpey website was created to help promote their law firm on the Internet.

The new website was designed with three goals in mind. The first goal was to make it easy to maintain and update the website. The next goal was to have user-friendly navigation. Lastly and probably the most important goal was to use ethical Search Engine Optimization techniques to give the website good placement on search engines.

The design team at Yves A Martin Consulting, LLC created the site with the DotNetNuke Content Management System (CMS) for ease of updating and maintaining the website. The DotNetNuke platform is one of the most widely adopted Content Management Systems and application development framework used for building websites and web applications on the Microsoft .NET platform.

Using ethical Search Engine Optimization techniques, Yves A Martin Internet Marketing and SEO services has positioned the website so it is now getting over 56% of their traffic from Search Engines compared to over 26% from Direct Traffic and over 16% from Referring Sites.

Visitors to the Kreithen Baron & Carpey website can go to the many areas to learn more about law in the area of personal injury cases. The visitors to the website can watch videos, read articles, get a free book on purchasing auto insurance and send an email if the visitor has any questions about their personal injury case. The website can be accessed at:

Yves A Martin Consulting, LLC redesigned the website for Mallin Panchelli Nadel Realty, a brokerage firm that specializes in commercial and investment real estate.

The web design team at Yves A Martin Consulting used HTML and JavaScript to correct a Flash based home page that was verify difficult to add new content to and was blocking SEO efforts.

The new website for Mallin Panchelli Nadel Realty. The website can be accessed at:
http://www.mpnrealty.com/