When DePuy Orthopaedics, a division of Johnson & Johnson, issued a hipreplacementrealllawsuit.org they had manufactured the law firm of Silverman and Fodera needed to get their name in front of people looking for legal help. The Yves A Martin Consulting, LLC web design and Internet marketing teams came up with strategy that is now netting an estimated return on investment of over 500%!
Step 1 – A Web Site Designed to Inform and Convert
Copy the Informs and Promotes a Sense of Urgency
Working with the lawyers at Silverman and Fodera copywriters at Yves A Martin Consulting, LLC took the copy provided by the law firm and adjusted it so that it would generate a sense of urgency and properly communicate the need for legal services. The entire web site was then formulated to quickly inform the visitor of the need for legal services and guide the user to contact the law firm.
A Web Site Designed to Instill Confidence, Trust and Guide to Convert
With good copy in place it is up to the web site designers to come up with a visual presentation that will let the visitor know that they are dealing with a prestigious law firm that will represent them successfully. This was done by choosing colors, fonts and a layout that users will already recognize as being official and respected – the exact same scheme used by the White House.
To provide proof of the law firm’s competence accolades are also incorporated into the design. This has been researched to increase conversions significantly.
Finally attention grabbing call-to-action graphics are placed in a repeating pattern down the page. The practice of repeating the call-to-action is another proven technique for increasing response and getting conversions.
Step 2 – A Strategy to Drive the Right Traffic to the Site
To generate traffic fast pay-per-click advertising on the Internet is the way to go. Unfortunately if not done correctly a lot of money can get wasted with few conversions and a very low return on investment. Most companies are familiar with Google AdWords – a very expensive and cluttered medium for getting traffic – and only use that to sometimes disastrous results.
Our Internet marketing team is familiar with many paid advertising media with better rates for clicks and more targeted demographics. The result is lower costs for better traffic.
For the longer term our web design team fully optimized the web site for search engines. The first step is choosing a domain name that will help ensure the search engines recognize the subject of the web site. In this case we chose hipreplacementrealllawsuit.org. Within weeks of publishing the site it is showing up in the top search engine results for terms like “hip recall lawsuit” and bringing in free traffic to complement the paid for traffic.
Step 3 – Monitoring and Analysis
Any marketing effort involves a certain amount of guess work when first getting started. Proper monitoring and analysis of what is bringing traffic that converts helps close the gap between what works and what doesn’t work.
For hipreplacementrealllawsuit.org we configured analytics to track the exact source of all traffic and track that traffic through to conversion. As a result we were able to use that information to double conversions after a few weeks of the site being live all the while lowering the cost of getting a conversion.
And if you are interested in getting business through Internet marketing we can help. Call 215-310-9325 for a no hassle consultation or fill out our online form for an Internet marketing proposal
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