One of the biggest challenges when starting a new blog is getting traffic to that blog. Nothing like working really hard and publishing great content to no audience. This may be gratifying to some but most people are publishing to get read. Here is one way you can use the technologies of Trackbacks and Pingbacks to get an audience.
What are Trackbacks and Pingbacks Anyway?
Trackbacks and Pingbacks are a way to post something on your blog that is a commentary or opinion about another posting on a different blog. For example lets say you love wine and you have a blog about your wine drinking experiences. As a wine lover you also peruse other wine lover blogs and often try wines that they recommend. As a result you sometimes have your own perspective on a wine that was recommended in another blog. So you decide to write a post in your own blog about how you took this other blogger’s advice from a post they made and how that advice served you.
Now that is all well and good in and of itself but I bet if that other blogger knew you had written a post on your own blog related to one of their posts they would be interested in that. That is what Trackbacks and Pingbacks are used for: They are a way to let another blogger know that you posted an article related to theirs and it gives an easy way for that blogger to post a link back to your blog in the comments section of their own blog. Basically what happens is a communication is sent from your blog to their blog with a link back to your post, what post of theirs your post is related to and a brief excerpt from your post. This information will then automatically get put in the comments section of the related blog’s post. That is unless they are moderating comments in which case the blog’s author has to approve the Trackback or Pingback before it gets posted.
Why Use Trackbacks or Pingbacks?
Great question. Short answer: To get some attention for your blog. Unless you are already a celebrity you probably need a good way to get the word out on your blog. Imagine walking into a social gathering. In keeping with my previous example of the wine lover let’s say this is a gathering of wine lovers. You could walk in, find a spot in the room, and just start talking about wine and maybe some people would come over to you. However that is unlikely because probably most people in the room are already engaged in conversations and not paying attention to the newcomer. They might also think you are weird because you are standing around basically talking to yourself.
A better strategy would be to enter the room, walk around and find a conversation that you could contribute to. If you contribute something valuable to the conversation you can get the attention of those people. Trackbacks and Pingbacks are an effective way to do that on the Web.
Go Get Some Traffic!
Head out there on the web and find some popular blogs on the same subject you are blogging about and contribute to their conversations using Trackbacks and Pingbacks. In this article I didn’t really give any technical details on how to use this technology because there are already some great posts out there on how to use Trackbacks and Pingbacks. Here is one I really found useful: WordPress Trackback Tutorial . It is targeted to WordPress users but I think the information is presented in such a way that people using other blogging systems will find it useful too.
Let Me Know How It Goes
I am very interested in any comments you have and you can use a pingback to send me a comment from your own blog. I moderate all comments so don’t spam me but if you want to share your experiences, ask a question or make a legit comment I would love to hear from you.
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